Why does an event description matter?

No matter how authentic your description is, it’s still only content. When you present an event description that is well designed and eye-catching and pair your content strategy with in-person events you are organising, both tactics will be more effective and will result in an increase in your event attendance.

Events, by their very nature, are about connections. Through your bright event description, you can boost attendance, sponsorship, or hosting of an event; make new connections; or strengthen the old ones. Learn how to write an event description that will attract the media’s attention.